Me and Penelope were having sophisticated coffees in St. Jacques square to lift our not-so-Chanel moods when she popped, rhetorically: “Why don’t I start a design label already?”. It was mid April and windy and flying back home the next day and splurging from a style upgraded capital into our ordinary lives gave that thought a little more gloss than any other possible highlight of our trip.
We had infinite rants on how are so used to forgetting, postponing, procrastinating the tiny or the bigger resolutions, even the ones we make after a heartblowing Florence+The Machine concert and a couple of beers, and so stuck in awe when nothing happens because we did nothing in the first place. Then P. turned 25 next month and somewhere between the usual various routines that make our head think slower and our self esteem accelerate only in the presence of alcohol, she made room for scissors, fabric, pins and leather. Then she took a crafts class and started turning metal into magic. P. made her own design business in her living room, and by the principle that sticks and rhinestones won’t break my bones but turn me into a deadly dirty simple yet glamorous model/blogger/young enterpriser lookalike, she put her first collection on sale via facebook.
Ich bin Wolf, she said to me so many times, pledging for her own individual greatness and embracing simplicity more and more. Then we could all see, when she unfolded all her work at a design fair that would normally make you spend the day in the smoking lobby to spare your ears from the endless chit-chat of ladies with too little to do and too much to say. P. made a collection after her own heart and we didn’t know who changed who, but it embodied so much of that timelessness that style, unlike fashion, spreads over their owner. We can do anything but first we have to believe, she wrote on her blog. And WOLF 25 is about expanding this way of perceiving the world. It is about the simple things in life that should be appreciated in the present time. It is about enjoying simplicity and understanding that we can live well below our means. WOLF 25 is about sharing a weltanschaaung through creation. It seeks to inspire others and share the positive touch of change in life.
“I started WOLF 25 when I turned 25. It seemed like the right moment. I learned that it is never too late to become who you think you might have been. You don’t have to wait. After a 3 years pause in making accessories, true passion for design found its way back. This project has no deadline. This is a lifetime project.
I believe in people and in personal growth. I believe that nothing worth having comes easy. I believe in what hard work can bring. I believe in present moment and in all the things we can do. I believe in change and I believe that we should follow our dreams right now because there is no right time. And I believe that the trip might be hard, but what matters is that we embark.” – P.
WOLF 25 is all about independence, love and free spirit, and it’s about the spark, the beauty that comes from within with every achievement and that reminded to me that you don’t need to be Freja Beha in order to look pure and simple.