Category: style file

THE GHOSTS OF LOVERS PAST

We all have a ghost, or more, tucked under the pillows of our chest. A dark romance which dissipated and took the shape of dust and choked us with remorse. A runaway bride in the shadows of the night. The flaming face of jealousy. The rotten nerve of scandal. L’innocence perdue. They awaken at Christmas, in a whirlwind of sensations and emotions, like a hurricane that reverberates through the heart and the mind in one base root note and vibration: “If we do not have peace then we have forgotten we belong to each other“.

THE GHOSTS OF LOVERS PAST FASHION PICTORIAL

THE GHOSTS OF LOVERS PAST FASHION PICTORIAL

THE GHOSTS OF LOVERS PAST

THE GHOSTS OF LOVERS PAST FASHION PICTORIAL

THE GHOSTS OF LOVERS PAST FASHION PICTORIAL

THE GHOSTS OF LOVERS PAST

THE GHOSTS OF LOVERS PAST

THE AWESOME TEAM!

PHOTOGRAPHER: DRAGOS OMETITA

MAKE UP ARTIST: OANA TUTUIANU

HAIR STYLIST: MADALINA STEFU

MODELS: ANA MARIA BUNEA & ANDREI RUNCANU

SET ASSISTANTS: VLAD GIOGU, MIHAI COSTACHE

CONCEPT, STYLING & LAYOUT: IOANA CASAPU

A special thanks goes out to LACHATTERIE, SOCIETE CEREBROSSA, OSTRA BERDO, BIPOLAR, SIN COLORS and to CORINA BRATU.

AND NOW SOME GHOSTS OF LOVERS PASTA (yes, that was not a typo)

collage

collage

THE ROYAL TENENBAUMS

the royal tenenbaums ioana casapu alexandra vacaroiu  7 (Large) the royal tenenbaums ioana casapu alexandra vacaroiu

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the royal tenenbaums ioana casapu alexandra vacaroiu

11 (Large) the royal tenenbaums ioana casapu alexandra vacaroiu

THE ROYAL TENENBAUMS is a very dear film to me, so making this pictorial was a labor of love and huge acomplishment.

The Royal Tenenbaums is a 2001 American comedy-drama film directed by Wes Anderson and co-written with Owen Wilson. The film stars Gene Hackman and Anjelica Huston, with Danny Glover, Bill Murray, Gwyneth Paltrow, Ben Stiller, Luke Wilson, and Owen Wilson.

It follows the lives of three gifted siblings who experience great success in youth, and even greater disappointment and failure after their eccentric father leaves them in their adolescent years. An ironic and absurdist sense of humor pervades the film.

The main story centers on step brothers Margot and Richie Tenenbaum‘s secret love affair, which we interpreted as consumed after Royal’s death.

THE AMAZING TEAM who worked on making this shoot come true:

PHOTOGRAPHER: ALEXANDRA VĂCĂROIU

MAKE UP ARTIST: RALUCA SPĂTARU

HAIR STYLIST: ALINA MOISE

MODELS: SUSANNE HESSMAN & MIRCEA SMARANDACHE

IMAGE CONCEPT, STYLING AND DTP: IOANA CASAPU (yours truly)

THANK YOU EVERYONE FOR THE GREAT WORK!

A SPECIAL THANKS GOES OUT TO ANA & DAN FOR LENDING US THEIR BEAUTIFUL HOUSE

AND TO ANDREEA VĂITIȘ, H&M ROMANIA

Whoever has not seen this film, you really must! enjoy!

ANNA DE NOAILLES. THE AGE OF DESIRE

French aristocrat poet with Romanian origins Comtesse Anna de Noailles has been the most prominent of my recent musings. She wrote three novels, an autobiography, and a number of poems. At the beginning of the 20th century, her salon on the Avenue Hoche attracted the intellectual, literary and artistic elite of the day including Francis Jammes, Paul Claudel, Colette, André Gide, Frédéric Mistral, Robert de Montesquiou-Fezensac, Paul Valéry, Jean Cocteau, Alphonse Daudet, Pierre Loti, Paul Hervieu, and Max Jacob. Although she was not so remembered in our country for her poetry and autobiographic work, De Noailles seduced the French with her quirky charm and blunt eroticism, also portrayed by many artists of the age. Her lyrics speak of lustful desire, like a drug for the heart.

Based on this heartsnatcher’s story, this is the first RUFFLES FOR BREAKFAST pictorial (well not the first, but the first I’m proud of) and my first “serious” work as a stylist. We tried to embody this free spirited artist’s feminine savageness and to make her walk in modern, yet seasoned by her taste, shoes.

The artist behind the camera was the very talented ALEXANDRA VACAROIU.

And the shoot took place with the help of the guys from CAROL 53.

*Title inspired by book with the same name by Jennie Fields.

THANK YOU EVERYONE!

I sat by the water and it came to me (First Love Never Die #3)

”   –  And what side am I?

–  I think the one that gets really passionate but also the one that breaks things

you are all the fantasies in me

the unattainable

the love that never grows old. ”

FIRST LOVE NEVER DIE is a SUBSET and Ruffles for Breakfast project about the love we attribute to the simple stuff in life and about their precious identity. 

SUBSET is a young conscious fashion label founded by Alexandra Abraham, Irina Constantin and Cristiana Pitu that works with eco-friendly fabrics and upcycles materials into bold new designs. 

You can order the statement t-shirt used in the pics and MANY others here

Stay tuned for episode #4 of FIRST LOVE NEVER DIE

I follow hearts, I hollow rivers

 

 

 

 

 

 

 

 

Most of you know: I’m an old fashioned girl and everything that wears the label classic is my cup of tea. I had a great personal war with the idea of replacing paper with websites, good old phones with smart ass iPhones and fur coats with synthetic rabbits. I’m not even sorry, ’cause I know each and every time I have to text or email I will be 100 times more grateful for buttons instead of a touch pad and nothing makes my heart beat faster than crocodile bags. Well, almost, add a Chanel purse to that.

I never buy Romanian magazines but I’m in love with the smell and touch of I-D, Dazed and Confused or Lula on my fingertips. So when ALL HOLLOW delivered their pilot issue straight on my work desk, my morning felt suddenly more lightweight, despite those sunny 38 degrees that poisoned my summer and made me consider walking out in the nude.

It’s what i missed all this time seeing in a magazine and it feels like it should. I carried the issue for days in my tote before finding the right time to put these lines in ether. And I suppose you don’t have to be a classic girl like me to like having your hands on it. But you should know their September Issue will be a blast. Just like the movie.

First love never die

My first love was a boy from school. Very original, no? We ended up together in a time and age where people didn’t tweet, reblog, like or comment, but wasted their nights on mIRC, had drinks in a bar built around a very old tree in our very own Central Park here in Cismigiu and exchanged real love notes instead of tumbling them in helvetica neue.

Gossip would get born in custom journals held by every group of girls during class, home phones were still better than no phones and fashion consciousness was emergent, yet timid. A dress from ZARA was pretty much luxury and wearing it easily turned you in the badass bitch with a large spending fund sense of style.

I held a special place inside  for all these sun drenched, orange tinted, radio orchestrated, snow coated images of teenage years. They may have attached to my heart or might have gone deeper and mixed in my structure, in my fiber, like stardust. They are spellbound, like childhood, like the first time you get up and walk, like the smell of old photos in a chinese tea box, like the drive behind getting the first boy you like to fancy you back, like the forgotten taste of almond candy from a crystal jar.

My memories are like a bunch of flowers plucked from an open field. The grace of cornflower pastels, with the feist of poppies and the faded grain – they speak simplicity in consistence.

 Love for the simple things in life is something I had to remember after my brain decided to take a break from my everyday life. Summertime, sand, holiday romance, basic fabrics, the feel of lightweight cotton on skin after a day at the beach, the smell of daisies running down my throat, they were there, at the end of a barely secluded beach, where my thoughts came back to where they belonged.

We all own our private  moments, scents, faces, places, particles in black and white or explosions in technicolor (should probably have used hipstamatic but I’m still a classic girl). We carry them in mental agendas in the shape of smiles, unfolding arms, dresses, trains, socks, stones, swings and grass, a tender collection of what we are that reverberates even miles away from home, when you put on a hat and a plain t shirt that embraces your style and your peace of mind.

FIRST LOVE NEVER DIE is a SUBSET and Ruffles for Breakfast project about the love we attribute to the simple stuff in life and about their precious identity. 

SUBSET is a young conscious fashion label founded by Alexandra Abraham, Irina Constantin and Cristiana Pitu that works with eco-friendly fabrics and upcycles materials into bold new designs. 

You can order the statement t-shirt used in the pics and MANY others here

Stay tuned for episode #2 of FIRST LOVE NEVER DIE

 

 

 

WOLF 25. We love to love

Me and Penelope were having sophisticated coffees in St. Jacques square to lift our not-so-Chanel moods when she popped, rhetorically: “Why don’t I start a design label already?”. It was mid April and windy and flying back home the next day and splurging from a style upgraded capital into our ordinary lives gave that thought a little more gloss than any other possible highlight of our trip.

We had infinite rants on how are so used to forgetting, postponing, procrastinating the tiny or the bigger resolutions, even the ones we make after a heartblowing Florence+The Machine concert and a couple of beers, and so stuck in awe when nothing happens because we did nothing in the first place. Then P. turned 25 next month and somewhere between the usual various routines that make our head think slower and our self esteem accelerate only in the presence of alcohol, she made room for scissors, fabric, pins and leather. Then she took a crafts class and started turning metal into magic. P. made her own design business in her living room, and by the principle that sticks and rhinestones won’t break my bones but turn me into a deadly dirty simple yet glamorous model/blogger/young enterpriser lookalike, she put her first collection on sale via facebook.

Ich bin Wolf, she said to me so many times, pledging for her own individual greatness and embracing simplicity more and more. Then we could all see, when she unfolded all her work at a design fair that would normally make you spend the day in the smoking lobby to spare your ears from the endless chit-chat of ladies with too little to do and too much to say. P. made a collection after her own heart and we didn’t know who changed who, but it embodied so much of that timelessness that style, unlike fashion, spreads over their owner. We can do anything but first we have to believe, she wrote on her blog. And WOLF 25 is about expanding this way of perceiving the world. It is about the simple things in life that should be appreciated in the present time. It is about enjoying simplicity and understanding that we can live well below our means. WOLF 25 is about sharing a weltanschaaung through creation. It seeks to inspire others and share the positive touch of change in life.

“I started WOLF 25 when I turned 25. It seemed like the right moment. I learned that it is never too late to become who you think you might have been. You don’t have to wait. After a 3 years pause in making accessories, true passion for design found its way back. This project has no deadline. This is a lifetime project.
I believe in people and in personal growth. I believe that nothing worth having comes easy. I believe in what hard work can bring. I believe in present moment and in all the things we can do. I believe in change and I believe that we should follow our dreams right now because there is no right time. And I believe that the trip might be hard, but what matters is that we embark.”
– P.

WOLF  25 is all about independence, love and free spirit, and it’s about the spark, the beauty that comes from within with every achievement and that reminded to me that you don’t need to be Freja Beha in order to look pure and simple.

You can buy the remaining collection (because 90% of it SOLD OUT!) here and the one of a kind statement ring here.