I saw this trend on Facebook and blogs where people in the creative industry make tops and lists of their achievements at the end of the year. I was
lazy busy enough to skip that in December but then I thought any time is a good time to brag in public count your blessings rather than no time.
Before I get this started I want to explain myself a bit, because in 2012 this blog has taken multiple directions and for a long time it was actually hard to focus on only one or two of them. Which isn’t half bad, when it gives you the chance to discover hidden places of your personality and deep ends of your possibilities.
Ruffles for Breakfast began in 2010 as my style diary. I would post outfits friends photographed me in in the city and post them here. I have to tell you it was boring as hell. So I changed turns and put a bit of life into this spiritless website by adding sketches and short notes from the novel(s) I was working at to the pictures, now themed.
This got me much more readers than fashion pictures ever did, and I was happy to see what a deal breaker writing is. I met many people through the blog. I got encouraged to write even when I had a shitty 1 year time of writer’s block.
In the beggining of 2012 I styled the first editorial for a local brand, ZAZA Boutique. Collaborations with LaChatterie, BIPOLAR, Alina Ene and Coolta, Macramoi and other brands followed.
I basically tried to use the blog as a platform for aiding uprising young brands in fashion to get promoted.
This short campaign for SUBSET t-shirts is one of my dearest projects in 2012, because it speaks truly and authentically about the nature of things we love. It was also my first attempt to make a short movie. I still need to really learn Premiere pro.
Alexandra Diaconu and I did a couple of shoots for the pretty clothes at IDELIER. And there’s more where that came from, just wait for the surprise to land.
I was asked to write a column for the ALL HOLLOW blog. Seasoned with pictures of me. It had my name on it, which was fancy, but not motivating enough because as 2012 was reaching a start I realized I want to stop with the modelling and use any experience I gained in becoming a fashion stylist. And I did, and it’s the most challenging and practical experience I’ve had since I started to properly work in publishing and online. Ruffles for Breakfast will keep all the prose fragments but the fashion posts will be replaced in 2013 by editorial work.
I ended the year at the DALLES GO Styling classes with Ovidiu Buta and a bunch of wonderful people I am really glad to have met. My colleagues are now chilling via Berlin Fashion Week while I am home writing this from the comfort of my bed. I raise my glass!
Since the 4th of January I’ve been getting busy with things of all sorts and got in that strange mood where a tiny time off leaves you feeling weird because you have FINALLY nothing to do. I think that’s happening when you’re a workaholic, no? I hope not.
As for me, myself and the other people who live in my brain, 2012 was an awfully changing year. 90% of my friends left the country to greener pastures. I miss them a lot, flights are expensive and that’s all I have to say about that. Places and people changed around and even if this was a HARDER year compared to 2011 (I hear this a lot and I actually think it was the shittiest year in the history of mankind from oh so many points of view), I was grateful to rediscover flowers where dust laid on. I saw some of the best concerts in my life and traveled, and wrote new pieces of a novel, and met miraculous people, and loved.
For 2013, I have made up a list of resolutions in my head starting with last year, but for now I’d rather keep it in the privacy of my mind and add up various things on it as time goes by.
I can say however that I hope to eat a lot of avocados with butter and pepper, apple tart, fish, ice cream and pasta, because food is AMAZING and I am a gourmand and the simple thought of feasting on a plate of anchovies with champagne makes my mouth watery.
I also hope to learn how to ride a horse, because in a dream world, people would take horses to the club at night instead of cabs (like Bianca Jagger) and stroll on them to work (I REALLY ENVY THE POLICE PATROLS IN BUCHAREST); ride a bike and play tennis because it’s the only sport I would do without being bored.
I wish to read more books and see more films and get the chance to leave the country or the city more often so I can gather inspiration to turn into more captivating visual stories for you to see (and for potential magazines, you hear that, ALL HOLLOW, ELLE, HARPER’s BAZAAR, COCKAIGNE to hire me).
I wish you all a lightweight year and a lot of beauty of sorts to hang on to.
PHOTO ALEXANDRA VACAROIU @ IDELIER
We all have a ghost, or more, tucked under the pillows of our chest. A dark romance which dissipated and took the shape of dust and choked us with remorse. A runaway bride in the shadows of the night. The flaming face of jealousy. The rotten nerve of scandal. L’innocence perdue. They awaken at Christmas, in a whirlwind of sensations and emotions, like a hurricane that reverberates through the heart and the mind in one base root note and vibration: “If we do not have peace then we have forgotten we belong to each other“.
THE AWESOME TEAM!
PHOTOGRAPHER: DRAGOS OMETITA
MAKE UP ARTIST: OANA TUTUIANU
HAIR STYLIST: MADALINA STEFU
SET ASSISTANTS: VLAD GIOGU, MIHAI COSTACHE
CONCEPT, STYLING & LAYOUT: IOANA CASAPU
AND NOW SOME GHOSTS OF LOVERS PASTA (yes, that was not a typo)
A collection of shots from last weekend’s pictorial with THE ROYAL TENENBAUMS. Scroll down and enjoy.
PHOTOGRAPHER: ALEXANDRA VĂCĂROIU
MAKE UP ARTIST: RALUCA SPĂTARU
HAIR STYLIST: ALINA MOISE
MODELS: SUSANNE HESSMAN & MIRCEA SMARANDACHE
IMAGE CONCEPT, STYLING AND DTP: IOANA CASAPU (yours truly)
THANK YOU EVERYONE FOR THE GREAT WORK!
A SPECIAL THANKS GOES OUT TO ANA & DAN FOR LENDING US THEIR BEAUTIFUL HOUSE
AND TO ANDREEA VĂITIȘ, H&M ROMANIA
I took the time to pick some making of shots from the weekend I embodied ANNA de Noailles for Alexandra Vacaroiu and her great photographer talent. Since these could not fit in the pictorial but were also too good to waste, I decided to make a selection and post it here. For the pictorial, jump here.
Also, listen to this amazing tune my friend Felix found tonight:
Growing up, I never had an actual clue about what I want to do with my life. At some point, writing became a job and not just a college after hours hobby, and some years later, I still know and am more convinced than ever that I want to keep making wonders out of words. However, this year got me thinking and reevaluating my priorities. I stumbled across the leap, again. And I found myself again, in the early hours of the morning, grabbing coffee in bars (Control should know how many coffees were made in the service of killing my morning demons) and thinking my perspectives out loud with friends or just replaying them in my mind.
If you are like me, then you had and possibly still have multiple trial and error attempts to figure out yourself. I tried to be a photographer, designer, seamstress, painter AND fashion blogger. None of them stuck to me as writing did, and this year I decided that however long these passions will stick with me, regardless the measure, I will use them. Then I realized something that changed my perception. In order to be a successful blogger, you must know how to write. If you don’t, that’s it, you’re screwed. People will eventually get bored with pictures, if they’re not sustained by a story. But don’t imagine the picture themselves shouldn’t ALSO say their own story that gets your attention. You must know photography, have image editing skills and be really good with SEO. You must know how the light falls in a photograph, even if you’re not the one who takes it. You must be a stylist, which means you need to handle knowledge of art, fashion and aesthetics like a pro! Finally, you must remain true to yourself, so that at the end of the day, people won’t feel that what you created belongs to someone else.
And that was when I realized how many things can be done at once, IF you can use them in one meaningful direction, that before getting you awareness and readers, gets you fulfillment. My advice is to hold on to everything you’re learned, even in the weirdest, shittiest, most impossible moments in your life, because if you make even 3 little steps forward and 2 steps back, you have still achieved something better and you are closer to finding the truth about yourself.
This may sound encrypted and just bla bla bla meaningless chatter but let me get to the point. This is one of the other surprises I was preparing for you:
A few days ago, Universul DallesGO sent me an invitation to become part of their official bloggers team. For those of you who don’t know, Universul DallesGO is an institution that specializes in teaching grown-ups passionate about fashion, photography, styling, art of make-up and other branches of the creative industry to take their hobbies to greater professional lenghts. As an after school platform, it’s easy to attend if you work 9 to 6 and don’t normally have the time or resources to fulfill your passion. It’s a great way to meet professionals in the industry, learn actively from them and also get to know people with similar interests and begin fruitful friendships and collaborations.
I was extremely glad to be able to speak about how great these schooling methods are because I know so many people out there who haven’t had a proper background in art or fashion but who are eager to learn and experiment and build their way into the industry. I also know that self teaching can sometimes be 100 times better than the classes you get in the Romanian state system and that few are those who afford an education in a a college abroad that actually does something for your future. But I do know that however much you can learn by yourself, you still need guidance and the help of someone who admitedly knows more and better. And I think these classes are a good way of either enlightening yourself whether you are suited for your creative extension or discovering necessary stuff about your true calling.
Earlier this fall, I realized I want to focus on becoming a stylist. Meaning I want to continue my abandoned endeavor in photography and my practice with fashion from the position of the concept creator and so much less of the model. It makes me passionate and happy and it took me out of a very weird place where nothing made sense in terms of the general mid-late twenties What the fuck will I do with my life crisis. I am going to take DallesGO’s stylist classes and this blog will hopefully get through a series of changes that speak of this challenge.
I recommend it to any of you who don’t know what they want to be when they grow up, and who are of course keen about building up a way in the creative industries.
Follow your passion, feed your courage, it will take you to great lenghts!
If you are passionate about photography, styling, make-up or design and you want to learn more about PR, Advertising and how to seduce targeted audiences, apply for Universul Dalles Go afterschool. I promise it’s worth it.
My chatter now done, here’s the information you need to apply:
www.dallesgo.ro | 0769 041 711 | str. Ion Oteteleşanu, nr. 2, et. II
Mi-am dezvoltat un obicei dubios.
Anul ăsta, majoritatea prietenilor mei au plecat din ţară şi îşi continuă aventurile cotidiene în locuri mai luminoase, mai friguroase sau, pur şi simplu, mai amăgitoare decât cele de aici. Pentru că mă simţeam permanent deconectată de prizele acestor legături, unele vechi de ani buni şi răi, şi pentru că nu am o simpatie nemaipomenită pentru Skype, am început să îmi întreb amicii emigraţi cum e vremea prin părţile lor. Unu-două telefoane pe lună, alteori e-mailuri, mesaje scrise, şi, “Cum e vremea?”.
Veţi râde, n-am simţit nevoia să îmi banalizez existenţa într-atât încât să cad în plasa discuţiilor meteorologice. Ştiţi, conversaţiile alea fetide în care ne găsim uneori angajaţi ca tâmpiţii, pentru că împărţim liftul sau pauza de ţigară cu un coleg sau o colegă care nu ne inspiră şi nici nu ne deranjează (dar Dumnezeule, ce bine ar fi dacă nu ar spune nimic…).
Ei bine, nu. Aş putea să consult prognoza pe site-urile de specialitate sau să îmi descarc cea mai recentă aplicaţie meteo pentru Android. Şi ele mi-ar spune că la Strasbourg fulguie, că în Amsterdam e înnorat şi că în Bruxelles e chiciură. Dar buletinul meteo de pe internet sau de la TV nu îmi va povesti că la Strasbourg, Cătălin bate bulevardele împodobite deja de Crăciun de la jumătatea lui noiembrie, că Laura se plimbă sâmbăta pe plajele din Haga, unde marea pare să fie deasupra pământului sau că Ana şi-a scos paltonul preferat la înaintare, ca cafeaua în mână, pe Rue de l’Athenee.
Întrebarea asta îmi deschide o mie de uşi spre dimineţile şi zilele celor cărora le duc dorul, şi tot atâtea ferestre către gândurile lor. Clasicul “Ce faci?”, care de obicei ne aruncă înapoi un mormăit sau un “Mbine, ce să fac…” e atât de puţin ofertant pe lângă înşiruirea de poveşti care se înfiripă dintr-o chestionare rapidă a vremii.
La depărtare, cele mai simple semne de întrebare capătă cele mai însemnate răspunsuri. Şi aşa am găsit un sens în toată povestea asta cu lucrurile banale pe care îmi place să le transform în nimicuri fabuloase.
Poveste pentru IDELIER BUCHAREST
Pantaloni, Silvia Şerban
FOTO: Das Sasha
CONCEPT & STYLING: Ioana Cristina Casapu
French aristocrat poet with Romanian origins Comtesse Anna de Noailles has been the most prominent of my recent musings. She wrote three novels, an autobiography, and a number of poems. At the beginning of the 20th century, her salon on the Avenue Hoche attracted the intellectual, literary and artistic elite of the day including Francis Jammes, Paul Claudel, Colette, André Gide, Frédéric Mistral, Robert de Montesquiou-Fezensac, Paul Valéry, Jean Cocteau, Alphonse Daudet, Pierre Loti, Paul Hervieu, and Max Jacob. Although she was not so remembered in our country for her poetry and autobiographic work, De Noailles seduced the French with her quirky charm and blunt eroticism, also portrayed by many artists of the age. Her lyrics speak of lustful desire, like a drug for the heart.
Based on this heartsnatcher’s story, this is the first RUFFLES FOR BREAKFAST pictorial (well not the first, but the first I’m proud of) and my first “serious” work as a stylist. We tried to embody this free spirited artist’s feminine savageness and to make her walk in modern, yet seasoned by her taste, shoes.
The artist behind the camera was the very talented ALEXANDRA VACAROIU.
And the shoot took place with the help of the guys from CAROL 53.
*Title inspired by book with the same name by Jennie Fields.
THANK YOU EVERYONE!